Are you having some problems making great content? Are you not satisfied with how you plan and conceptualize your editorial calendar? Are there concerns about the execution of your content and marketing plan? If you answer yes to at least one of these questions, then you may need help with making and completing your editorial calendar.
Editorial calendars are the lifeguards of content writers and creators, without which the said creators will be drowning in a sea of good ideas, not knowing the right direction to finally be able to reach the destination. Editorial calendars give structure and guidance to the writers so that the content that the content that will be created will not stick out like a sore thumb and will give great synergy to all of the content that you have written. You can recognize the websites that do not have an editorial calendar or do not execute it properly because reading their content feels like navigating through a maze.
Do not let your website be a confusing labyrinth to your readers, leads, and clients. Create a good editorial plan and execute it. Here are 4 useful hacks that you can use to effectively create and complete your editorial calendar.
Start with the end in mind, and then formulate a flowchart to fulfill that end
You will be surprised at how useful this would be if you are not using this technique, not only in writing but also in your daily activities. By visualizing what you want to happen first and then thinking about it, your mind will be forced to focus on solving how to reach that goal. What usually happens with the creative people is that they let their minds wander and when they recognize or notice that they have mentally arrived at something good, they stop there. What this means is that they focus more on the journey than the destination, which is good if you are traveling but not so good if you are writing, since the writing may get jumbled, and the editorial calendar compromised or difficult to execute.
Once you have a goal in mind, you can focus your mental and creative energy to reach that goal by structuring what needs to be done to arrive at it. One great way to do so is by making a list. For instance, you can go to the Google AdSense program to get keywords that could aid you both in research for your content and in optimizing your work or content for the search engines. Next, you can use those keywords to make a catching title and then you do research for content on what you can use for your title. After that, you can start writing your first draft.
By focusing on the goal & then making a schedule to reach that goal, you can be assured that your editorial calendar will be completed.
Dot the i’s and cross the t’s; write all of the activities in the editorial calendar
After conceptualizing the goals and then making a list of tasks to do to achieve it, make sure that all of the details are on the editorial calendar. This is extremely important simply because people can be quite forgetful creatures. While you may have the best memory in the whole world, your co-worker may not. That is why all of the details, if possible not only essential ones that have to be there but even the things not to do so that everybody can be guided accordingly.
By making sure that the editorial calendar has all of the details that everyone needs, you can be assured that everybody that has a task to do would know the process and that the person waiting for someone to finish can subtly pressure the previous person to finish the task. That way, you will have an environment that will be focused on fulfilling those tasks, my editorial calendar will be a useful reminding guide for everyone.
Ask questions in the editorial calendar itself and not just instructions and statements
Most of the times, an editorial calendar will just have a list of tasks to do and descriptions on how to do the tasks and what the results should be. While being oriented to the goal is a great way to do business, chances are the process of reaching that goal may be compromised. That is why it is extremely important to put questions in the editorial calendar, not to give rise to doubts and suspicions, but so that people can anchor their thinking to the question, and add value by putting their own mental processes and realization to the content.
Questions are also a great way to wake up the brain since it forces the brain to think about the question. Having a team that thinks will definitely help you get not only better content but also great conversations that can, in turn, lead to more content. It also adds character and personality to the article, since the people that created it actually thought about it.
An editorial calendar is a tool for the team, not just the individual
The editorial calendar is not supposed to just be a reminder and a guide. It is also supposed to be a checklist where the whole team can find out where the production bottleneck is on the help the person who is having some problems. That is why it is always best to talk with the team and to get updates so that everyone would know where they are on the editorial calendar. Additionally, this also adds the sense of urgency, which will make people work harder to reach that goal.