Most people today use their smartphones (mobile devices) for day to day real-time communications and interactions and businesses are well-advised to use smartphone technology to their advantage, particularly in connecting with target customers in the United States. Of all the mobile app in smartphone technology, SMS messages are arguably the best in this regard mainly because most, if not all, smartphone users actually use it on a daily basis.
Studies have also shown that consumers choose messaging app (WhatsApp, WeChat, Facebook Messenger, etc) for a wide range of reasons, from being updated, free text, getting personal alerts, and knowing about the deals and promos to getting more meaningful content and avoiding the need to visit the business’ physical location, iPhone/Android app or website. Anywhere you go in the modern world, you can count on seeing troves of people doing the exact same thing: checking their cell phones.
The bottom line: You would be remiss in your responsibilities if you don’t use text messaging service to reach out and stay connected to your customers! But don’t use text messaging without a plan, either.
Here are nine business-savvy ways that you can use short message service to your fullest advantage.
1. On-the-go Slide Presentation
Business presentations and seminars with vivid, engaging and informative slides are among the best ways of finding new customers and strengthening ties with your old ones. Text messaging service is the best communication channel to do this. But it isn’t always possible to invite people to these events for various reasons, such as geographical distance and financial cost, but it’s possible to let them appreciate the slides. A highly popular form of communication that allows users to send media files (audio, video, and images) to others on a mobile network, especially Verizon.
If you have an email marketing software with text messaging integration, you can easily send the slides to third-party groups and individuals; it’s an automated process. You should ideally set it up so that the recipients get the slides as soon as you’re finished with their presentation.
2. Instant Communication
Did you know that the email open rate is just 20% while the text message open rate is 98%? You should take advantage of it because then you have a higher chance of your target audience actually opening and reading your text messages and, more importantly, acting on them! You will likely experience a higher response rate, such as when you want your target customers to use a coupon code, with persuasive text messages. Leverage all the texting features it offers, you will find it rewarding.
3. Appointment Confirmation and Reminders
Service-based companies use text messaging as a results-effective, cost-efficient, and responsive way of confirming and reminding people, both insiders and outsiders (i.e., third parties) about their appointments. This isn’t surprising as it’s far easier to open a text message than an email, especially in areas where the Internet connection is spotty or absent.
Studies have also shown that at least 70% of respondents say that SMS text messages get their attention more than emails. Plus, sending text messages for appointment confirmation results in a lower cancellation rate.
4. Follow-up on Website Opt-ins
Did you know, too, that it only takes 90 seconds for an average person to open and reply to an SMS text message but it takes 90 minutes to respond to an email? There’s something about text messages that encourages a sense of urgency, thus, the faster response rate.
You can use text messages than to follow-up on people who signed up in your app or website. You can continue the conversation, ask questions about their website or app experience, and encourage questions, among others. Your branded text messages will likely have more responses from recipients so be careful about wording them.
5. Distribution of Coupons
Since people open and read text messages faster than emails, text marketing is a great way to inform target customers about coupons and encourage them to use it. You can text about a new coupon, a new limited promo, or a flash sale, which creates a sense of urgency among the target customers for your products and/or services.
6. Launching of Products and Services
With most buyers having a smart mobile phone, it’s easier and faster to reach them with text messaging, especially during a product or service launching. Be sure to send the SMS messaging well ahead of the launching to build up consumer interest as well as to provide target customers with more information about your company and the product or service being launched.
Sales prospects have a 40% higher chance of converting (i.e., buying) when they receive text messages.
7. Inform about Limited Time Promotions
Since time is of the essence in limited time promotions, it makes sense to use text messaging to announce them and build up interest in them. Emails are less likely to do the job because, again, there’s less urgency about opening, reading and responding to them.
You may also tie up the text messages announcing the limited time promotions with your website or app by texting target customers its URL.
8. Enhanced Customer Service
Nearly 70% of customers prefer to use text messaging in contacting companies for their concerns, such as billing questions and delivery issues. This makes sense, too, since it’s easier and faster to send a text message than to open your email account, type a message, and send it, not to mention that you’re likely to get a faster response. All you need is a mobile number and you’re good to go.
9. Integrated Marketing
Check if your marketing plan includes text messaging. If it doesn’t then it’s high time that you should do so! You need to address both traditional and digital forms of communication to stay in contact with your target customers and other third parties, and SMS text messaging is among the best.
Also, check out these 5 Surefire Ways To Scale Your Startup in 2020